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Our Story

The Story Behind The Blend

About Tonix Oil

I’m Tony Cox, and the Tonix Oil story has its roots (if you’ll pardon the pun) in my 30+ years as a hair stylist in the salon and spa industry. It’s not just about me though – it’s also about the people I’ve met along the way, and still meet daily, doing the job I love. And it’s about you too, even if our paths have never crossed until now. But as I don’t know your story, and you don’t know me from Adam, here’s a potted history to bring you up to date…

When I was first starting out as a fledgling hairdresser, I had no idea where that journey would take me. But it’s been a fun ride and I’ve come a long way since then, via London, New York, San Francisco and LA. During that time I’ve gone from salon employee to salon owner; from novice to educator; and I’ve met a lot of wonderful clients, co-workers and friends. I even had a stint working with supermodels and Hollywood stars; one moment behind the scenes at a fashion show, then on pop videos, TV shows, movie sets and best of all backstage at the Oscars. Looking back, it all seems kind of surreal.

It’s tempting to say I wouldn’t change a thing, but then I’d be kidding myself. What I wasn’t to know back then was that my dream job was gradually making me ill. Headaches, nausea, burning sensations in my eyes, nasal passages and on my hands – symptoms that developed and only worsened over time. It turned out that I was suffering ‘toxic overload’ from the chemicals I was working with on a daily basis. Suddenly I faced the very real prospect of having to give up my career in order to reclaim my health.

Fortunately, this cloud had a silver lining. It came at a time of increasing awareness about the harmful long-term effects of external toxins on people and the environment. I found myself becoming a champion for organic beauty products almost overnight. Products containing ammonia and formaldehyde no longer had a place in my salon – I had to think about not just my own health, but the wellbeing of my employees, customers and the world outside the window.

There are still many of these harmful products out there, from fragrances to preservatives, in salons and homes worldwide, and people are still getting sick. Tonix Oil is my own personal ‘antidote’ that I’ve put a lot of thought and care into: a multi-purpose, all-natural, non-toxic oil for hair, skin and nails. In many ways I wish such a product had been around at the very start of my career. Luckily I was able to make the switch to organic at just the right time. It hasn’t affected my livelihood, and I feel like I’m giving something back to the profession.

And that’s the story behind the blend. Why not give it a try?

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Tonix Oil Reviews


"I can't believe the difference"


"I have just started using this. I can't believe the difference with my skin and nails in a matter of days. I have 6 friends that want to order Tony."

Joanne B, Blackpool

"This Oil Is Unbelievable"


"Amazing!!! Never been able to grow my nails and the length and strength I have got from using this oil is unbelievable. My hair feels great and after suffering for years with breakouts and a rosacea like blemish my skin has improved ten fold, the results are better than what I experienced after laser treatment for the blemish. Will continue to use and highly recommend this product."

Helen G, UK

"Soft and Smooth"


"I started using Tonix Oil about three months ago. I tried my friends first to see if it would work. It made the rough skin on my hands very soft and smooth. I have been applying the oil to my split ends and can see an improvement. The oil will last a long time, because wherever you use it, you only need a drop or two. It is non greasy and easily absorbed. I like there is no fragrances added.

I have since purchased this oil as gifts for my family and friends."

Mrs C Williams, England

"Thank you, Tonix Oil"


"Thank you, Tonix Oil. No more tangles or tears, no more breaking nails.

I have been using Tonix Oil Shiny Horse for a little over 3 weeks now on my nails and the results have been amazing. I bite my nails constantly, to the point where I make them sore and occasionally bleed. Not a good habit to have. My nails as a result for many years have always been weak, flimsy and constantly breaking. Tonix Oil has not only strengthened them, but they are now growing so fast and much stronger than ever before, it's fantastic! I would and have recommended this oil to my family and friends. As a bonus of using Tonix Oil, I tried some on my 2-year-old daughter, who now lets me brush and detangle her hair, and she looks forward to it. No more tears.

I started using a few drops of oil on her hair, as it gets quite matted and full of knots very easily. It leaves her hair smooth, shiny and much more manageable. I now apply it to my own hair after shampooing. I like the fact it is 100% organic and contains no chemicals or harmful ingredients. I highly recommend Tonix Oil Shiny Horse, the results are amazing!"

Sarah and Aria, South Yorkshire, England

"I Love Tonix Oil Shiny Horse"


"I Love Tonix Oil Shiny Horse. It is the most amazing product. Since consistently using Tonix Oil my hair has changed. It is smooth and soft without being weighted down or greasy. It gives my hair life. Not only that, it has helped my skin. I recently had a bad outbreak due to my skin being very dry. Nothing was helping my cracked skin, so I put Shiny Horse on it (you only need a few drops) and within a day and a half my skin was back to normal.

I can't say enough wonderful things about this product! You only need a few drops at a time, and it is very economical as you won't need any other hair care products."

Jody, California

"This oil is a wonderful product"


"I have incredibly fine hair and have always struggled to find nourishing products that don't weigh it down. I've been using Tonix Oil for nearly a year and noticed a remarkable difference after only a few days of using it.

A tiny drop helps to tame flyaways and leaves my hair moisturized and shiny but without any weight or residue. It has also worked wonders on dry patches of skin that always appear in the winter. This oil is a wonderful product that I feel great about using because of it's all natural ingredients."

Molly, San Francisco

"Thank you for creating this new product!!!"


"I wanted to let you know how happy I am with Tonix Oil. I have been using it each time I wash my hair for the last two months, and I just love how it makes my hair feel! It has worked wonders on my nails as well.

I had been using nail polish constantly for the last few years and never allowed my poor nails a breather between polishes. As a result my poor nails were in bad shape. I had yellowing with lots of white spots and breaking constantly. I decided to try Shiny Horse on my nails and I was amazed at how quickly they healed!!!

I started applying a tiny amount to my cuticles every night at bedtime, and I noticed a difference immediately, but within two weeks my nails had healed completely. Thank you for creating this new product!!!"

Best, Margaret

"Thank you Tony for developing this wonderful product!"


"One Drop Will Do Ya! Tonix Oil, Shiny Horse is truly a miraculous product. My hair hasn't looked this healthy in years, and the fine lines in my skin are visibly improved after just 3 weeks use.

This light oil disappears instantly in to my skin leaving no surface residue whatsoever. I am ever skeptical of the latest fads in beauty products and cringe at the long list of chemical ingredients. You don't need any of those things! Pure and simple, Tonix Oil is a perfect blend of three amazing natural oils that repair, protect and revitalize.

Thank you Tony for developing this wonderful product!"

Ani Jenkins, Corte Madera, CA

"It improved my hair with one drop"


"I tried this oil for hair, skin and nails, and it improved my hair with one drop. It's made from three ancient oils - Marula, Sea Buckthorn and Baobab - each cold pressed, wildcrafted, organic, non-GMO.

Each bottle is hand blended by an organic hairdresser with over 30 years in the industry. This is very potent!"

Debra Lynn Dadd, Debra's List